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Essay heading: Dell Case Study
Essay specific features
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Business |
| Written by: |
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| Date added: |
August 21, 2004 |
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| No of pages / words: |
6 / 1652 |
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0 times |
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Essay content:
In early 1988, the company has 16,000 employees.
Dell's Background and Vision
Dell Computer was first known as PCs Limited in 1984, selling PC components and PCs under the brand name PCs Limited. Dell's strategy was to sell directly to end users; by eliminating the retail markup, Dell was able to sell IBM clones at about 40% below an IBM PC price...
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By 1985, the company was assembling its own PC designs and had about 40 employees. Sales had reached $33 million by the year ending 1986.
Michael Dell sought to refine the company's business model, add needed production capacity, and build a bigger, deeper management staff and corporate infrastructure while at same time keeping costs low...
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