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Essay heading: Dell Computers Strategy
 
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Issue: Business
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Date added: October 18, 1996
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No of pages / words: 6 / 1618
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Michael Dell started trading in the belief that by selling personal computer systems directly to customers, PC's Limited could better understand customers' needs and provide the most effective computing solutions to meet those needs. In that year, the company became the first in the industry to sell custom-built computers directly to end-users, bypassing the dominant system of using computer resellers to sell mass-produced computers...
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In that year, the company became the first in the industry to sell custom-built computers directly to end-users, bypassing the dominant system of using computer resellers to sell mass-produced computers. In 1985 the company produced (in China) the first computer of its own design (the "Turbo PC"). In 1986, Dell unveiled the industry's fastest-performing computer, pioneers the industry's first thirty-day money back guarantee, and offers the industry's first onsite service program...
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Dell Strenghts
1 No Inventory build up- Dell does not stock in inventory. Dell makes their computers when the consumer requests it resulting in no inventory which will cut cost being that the company will not have any left over products they can’t sell...
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Dell Computer Company?¦s direct business model
Dell does not just outsourcing their production to contract manufacturers (suppliers) but also their after sales service. 2. Dell operates on the cutting edge of technology that enables suppliers to see Dell?¦s orders and production schedule...
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Dell'S Competitive Advantage
Dell's primary resources include the most up-to-date technology and IT tools that allow it to effectively move along their advanced supply chain and attain the value they are reaching for...
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dell
The company designs and customizes products and services to the requirements of organizations and individuals, and sells an extensive selection of peripheral hardware and computing software...
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