Most kids - and most adult businesspeople - would say, "that's neat" and stop there. But Dell took the next step. He began to ask "how can I target these people and only these people, so that I'm spending my time, resources, and my energy where I know it's going to pay off best?" The answer came when he discovered public information available at the local courthouse could give him access to exactly who he wanted to target...
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He gathered a small army of 12-years-old kids and sent them all down to the courthouse on a regular basis. They wrote down everyone who had purchased a new home and everyone who had applied for a marriage license. Michael Dell then spent his time selling to those people predisposed to buying. He didn't try to be all things to all people, he narrowly and specifically defined who he wanted to spend his limited time and energy on, he had a much smaller list of potential buyers, and he did an enormous amount of business (for a paper boy!) because of it...
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Title	Pages / Words	Save
Dell Vision and Mission Statement In doing so, Dell will meet customer expectations of: ? Highest quality ? Leading technology ? Competitive pricing ? Individual and company accountability ? Best-in-class service and support ? Flexible customization capability ? Superior corporate citizenship ? Financial stability	1 / 273
Dell Vision And Mission Statement In doing so, Dell will meet customer expectations of: ? Highest quality ? Leading technology ? Competitive pricing ? Individual and company accountability ? Best-in-class service and support ? Flexible customization capability ?...	1 / 267
Dell Incorporated Dell continues to grow, especially in their line of personal computers. Through its cutting edge, highly dependable products Dell will continue to grow into one of the leaders in this industry...	1 / 275
Dell The value created by using the direct model to sell customized products and by providing on-site service ranked Dell between market leaders IBM, HP.	1 / 258