Dell's Marketing Strategy

Essay specific features

 

Issue:

Business

 

Written by:

Christopher N

 

Date added:

October 31, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1753

 

Was viewed:

2594 times

 

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Essay content:

Apart from these core products, the company also offer products and services range including printers, projectors, Axim handhelds, and other accessories. More recently, the company has announced intentions to explore LCD television/computer monitors as well as digital music players (Annual Report 2004)...
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The company's philosophy to deal with customers one-on-one has become a management model for other companies. Having gained the market leadership position in computer products and services, Dell's team have always been careful in sustaining its marketing strategy of providing standard-based computing solutions (Official Website 2004)...
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