Deutsche’s beer was hugely popular in the Ukraine almost immediately, and volume sales more than offset the depreciation of the Ukrainian currency. Sales in Ukraine accounted for 28% of Deutsche’s total sales, and skyrocketed from 4,262 euros in 1998 to 25,847 euros in 2001. II. Statement of the Case Problem Greta, niece of Lukas and a recent MBA graduate, has newly joined Deutsche’s board of directors and must make a recommendation on three issues: the financial plan for 2001, the declaration of a quarterly dividend, and adoption of the proposed incentive and compensation package for Oleg...
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The financial plan includes a 7 million euro investment in new plant and equipment for the Ukrainian operations in 2001, followed by a 6.8 million euro investment in 2002 for a new Ukranian warehouse and distribution center. This is a significant investment, and the practicality of rooting themselves in the Ukraine in this manner needs to be fully assessed before Deutsche commits to such an expensive endeavor...
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