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Essay

DIFFERENCE BETWEEN B2B AND B2C

Essay specific features

 

Issue:

Business

 

Written by:

Kathy M

 

Date added:

August 3, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

5 / 1184

 

Was viewed:

5032 times

 

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Essay content:

This week's paper will discuss the meaning of marketing, define business to business (B2B), define business to consumer (B2C), and compare how marketing differs between B2B/B2C websites. Marketing According to Warholic, "marketing a B2B/B2C website requires a performance evaluation, understanding the business being marketed, identifying the customer base, incorporating pertinent content with the keywords properly included, updating the content regularly, establishing trust with customers, and understanding the marketing channels available" (Warholic, 2006, para 1)...
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"Most people think that marketing is only about advertising and/or personal selling of goods and services. Advertising and selling, however, are just two of the many marketing activities" (Boone & Kurtz, 1998, para. 1). Marketing consist of four elements that assist with developing the market mix: product, which is the physical item or service that a company is selling, place is where and how a product is distributed and sold, promotion explains the advertising/selling part of marketing the product/service, and price defines how much the consumer will pay for the product/service...
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