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Essay

Disney Pixar

Essay specific features

 

Issue:

Business

 

Written by:

Scott E

 

Date added:

April 30, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

19 / 5316

 

Was viewed:

6275 times

 

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Essay content:

He sat back and pondered the future of his company and its relationship with Disney. Jobs needed to consider the brand equity that Pixar had established through its recent successes, primarily through its alliance with Disney. He needed to take the company’s financial status into consideration, along with the recent and future activities of its competitors, and an honest assessment of the company’s competitive advantage in the realm of digitally animated film product...
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Was it their technology? Was it their creativity and story-telling ability? Was it their ability to meld these elements together in an effective, box-office-friendly manner? Or, was it something else altogether? Jobs thought about Pixar’s alliance with Disney, and wondered whether or not his company had reached a point where it was time to move beyond this lucrative but evolved partnership...
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