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Essay heading: Distribution of Mattel
 
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Issue: Business
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Date added: September 25, 2003
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No of pages / words: 2 / 431
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More consumers prefer using the Internet to research products they plan to purchase. The growing number of toy distribution platforms has given consumers more power over the prices they ultimately will pay ? if not over what toys they'll find at the stores. To capitalize on the trend, it is critical for local retailers to build online merchandising presence and let the consumers know where to buy...
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The growing number of toy distribution platforms has given consumers more power over the prices they ultimately will pay ? if not over what toys they'll find at the stores. To capitalize on the trend, it is critical for local retailers to build online merchandising presence and let the consumers know where to buy...
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