Diversify On Core To Sustain Competitive Advantage

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Issue:

Business

 

Written by:

Peggy S

 

Date added:

July 17, 2014

 

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Grade:

A

 

No of pages / words:

8 / 2213

 

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4422 times

 

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Essay content:

An excessive investment to unrelated and “hot” may compel company neglect their existing business developments which result in competitive advantage lose. Porter (1985) insisted that company who abandoned its core business prematurely, searching for new opportunities that only erode their core. Data from 185 companies in 33 industries shoe that market leaders earned a 25...
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Data from 185 companies in 33 industries shoe that market leaders earned a 25.4% return on capital, compared with 14.3% for companies in a weaker market position (Zook 2001). It is the time for company to make more affect on sustaining their competitive advantage. A prudent competitive strategy should be chosen to support this...
displayed 300 characters

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