Customer specific service preference from a donut cafe. The product that the research uses as a benchmark is the glazy donut of J-Co. Rank Sub variable Label Mean (Pure) Mean (Rounding) 1 Sweetness How sweet is the donut? 3.14 3 * 2 Texture How soft is the donut's texture? 2.39 2 ** * 1=not sweet at all; 2=somewhat sweet; 3=just nice; 4=too sweet ** l=too soft; 2=somewhat soft; 3=just nice; 4=too hard Table 2...
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Therefore, to be able to increase customer satisfaction, the donut cafe has to obtain speed of service that will meet this 10-minute-queuing preference. ? The opening hour the customers prefer is at 8 AM. From this result, it is shown that customers prefer donut cafes to open sooner. It is likely that customers perceive donut as one of the menu for their breakfast meal...
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