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Dr. Dan

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Issue:

Business

 

Written by:

Anne J

 

Date added:

October 8, 2011

 

Level:

University

 

Grade:

A

 

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3 / 741

 

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9471 times

 

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In spite of their contribution to manufacturers and trade alike in moving incremental cases, benifitting both, accounts often practice benign neglect of these activities by failing to support them with incremental pipe lining and displays. Worse -- they sometimes relegate the management of their demonstration programs to exclusive third party agencies, in effect, causing a potential disconnect between the objectives sought by manufacturers in funding such programs and their eventual execution on the retail floor...
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Worse -- they sometimes relegate the management of their demonstration programs to exclusive third party agencies, in effect, causing a potential disconnect between the objectives sought by manufacturers in funding such programs and their eventual execution on the retail floor. One gets the impression that some accounts tolerate and even seek out in-store demonstrations only for their ability to contribute to their bottom line the access fees they levy on manufacturers for the right to have such programs executed in their stores...
displayed 300 characters

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