Therefore, the company could afford to cut prices as needed to keep future competitors out of the industry and maintain market share. Finally, Du Pont was a large diversified company that spanned a number of different industries. While the pigments department, responsible for the production of titanium dioxide, was an important part of Du Pont's holdings, it was still the second smallest of Du Pont's ten departments...
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Therefore, the risk associated with the pigment department was fairly mitigated. The Issue The issue facing Du Pont is whether or not to invest additional money into this capital intensive process and expand production. Granted, the added production would provide higher cash flows in the future; however, it is uncertain whether or not such an investment would generate the desired returns...
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