This age range is quite narrow compared to the other industry leaders. Previous poor management limited the amount of potential growth before Federico Minoli took control. Ducati advertises through specialized magazines only. This limits the amount of reach to potential buyers. Due to low production volumes, Ducati has low economies of scale...
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Due to low production volumes, Ducati has low economies of scale. Opportunities for Ducati include competitor’s weak brands. Ducati’s brand loyalty has been increasing where its competitor’s brand loyalty sees a reduction between 1995 and 2000. Racing events, such as the World Superbike Championship, have become a huge force behind Ducati...
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