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Essay heading: Dunkin Donuts: Time to make a change
Essay specific features
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Business |
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| Date added: |
January 17, 1999 |
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| No of pages / words: |
7 / 1874 |
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0 times |
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Essay content:
By offering coffee, baked goods, and a wide range of specialty goods at fairly lower prices than most of its competitors, Dunkin' Donuts is able to gain access to a wide consumer base. With the addition of their cafe theme, Dunkin' Donuts also allows its customers to purchase a coffee or baked good and enjoy it in the store, giving them a chance to relax, read, or watch TV, ultimately adding value to their experience...
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Massachusetts' franchise owners are also finding help from MassDevelopment, the state's economic development agency. Through this agency, the franchise owners are able to apply for tax-exempt loans in order to build central baking facilities. This statewide act not only helps the company but the state of Massachusetts as well...
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