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Essay

E-business/Kmart

Essay specific features

 

Issue:

Business

 

Written by:

Roland P

 

Date added:

December 24, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 547

 

Was viewed:

9826 times

 

Rating of current essay:

 
Essay content:

According to an article by Dr. Ralph F. Wilson, Niche Marketing on the Web, there are three important steps to marketing on the internet; (1) profile your customers, (2) decide where they congregate, and (3) communicate the message where they congregate in a net-acceptable manner (Wilson, 1996). Bluelight...
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Although Kmart had an obvious advantage with a n existing strong customer base, these shoppers were not internet customers. In an effort to establish a web based customer segment, they targeted these existing customers by placing Bluelight.com CD ROM's which provided information, special offers, and Blue Light specials on-line, throughout all of their stores...
displayed 300 characters

General issues of this essay:
Internal/External Supply Chain Customers for Kmart E-business/Kmart Using Contrasting Business Examples Describe The Main Benefits To Customers Of Internet Marketing Accounting treatments of purchased goodwill In Many Cases Compulsory Purchase Schemes Are Wholly Or Partly Funded By The Private Sector. As Individuals’ Fundamental Human Rights Are Being Interfered With Consider Whether The Use Of “Back To Back” Arrangements For Compulsory Purchase ... Billboard Locations In Lahore Sensitive Items Nationwide Vision Optical Management Paper Skateboarders Nationwide Restless; A Problem That Needs Attention? home-based sneaker business A Geological Tour: Magnificent Locations of the United States A Convenience, Not A Necessity Convenience of Today Management inventory of seasonal items The Importance Of Securing Sensitive Items
 

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