As the airline evolved in to a “brand”, Stelios extended the brand and found easyGroup.
easyGroup evolved over the years and now consists of the following businesses:
• easyJet
• easyInternetCafe
• easyCar
• easyValue
• easyMoney
• easyCinema
• easyBus
• easyHotel
• easyOffice • easy4men
• easyJobs
• easyPizza
• easyMusic
• easyCruise
• easyTelecom
• easyWatch
• easyVan
Brand Values
Strategy
EasyGroup’s builds its brand based on the following values:
• Great values • Taking on the big boys
• For the many not the few • Relentless innovation
• Keep it simple • Entrepreneurial
• Making a difference in people’s lives • Honest, open, caring and fun
Mission
easyGroup’s mission is to, “manage and extend Europe’s leading value brand to more products and services, whilst creating real wealth for all stakeholders” (easyGroup: Brand Values)... displayed 300 characters
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The company defines quality as meeting or exceeding consumer expectations. easyGroup started business with easyJet in 1995. EasyJet used a low cost strategy providing value to the consumers at the lowest cost possible. This was down by cutting down costs by the elimination of middlemen in reservations, no-frills service and aggressive yield management policies... displayed 300 characters
