In 1997 easyJet launches its website, easyJet.com which will from 1998 onwards form a vital part of the business concept and provides over 90% of today’s bookings (wikipedia.com). 2. EasyJet as a business; Brand- Unlike most other airlines, easyJet does not own its brand. This belongs to the airlines founder, Sir Stelios Haji-Ioannou, who evidently is the largest individual shareholder of ‘EasyJet Airline Co...
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This belongs to the airlines founder, Sir Stelios Haji-Ioannou, who evidently is the largest individual shareholder of ‘EasyJet Airline Co. Ltd. He alone has sole ownership of the “easy” brand and licences it to his airline, as well as to all other easyGroup businesses. For the use of the ‘easy’ name, most of the easy businesses pay a specified fee to Stelios, however, given the strength of the easyJet brand and the high amount of free advertising and publicity it lends to the other ‘easy’ businesses, it was agreed at the time of floatation that EasyJet could use the name royalty free (see easy group manual, appendix 1)...
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Nafta In any of the countries, however, the pay will be significant because of wage differentials. They will ultimately make up for all of the years of schooling by receiving high wages...	2 / 463
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