Electronic Arts Strategic Management

Essay specific features

 

Issue:

Business

 

Written by:

Linda R

 

Date added:

September 6, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 979

 

Was viewed:

674 times

 

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Essay content:

But this is not an easy task as a few years before, the gaming industry had suffered a declining profit due to slower-than-expected transition to next-generation video game platforms and partly because of significantly higher costs to develop new games. On the other hand the video game industry is expected to increase significantly...
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This is mostly due to the enthusiasm shown by game users to purchase Sony Playstation 3 (PS3), Microsoft’s Xbox 360, Nintendo’s Wii and also other new game consoles. In order to recommend a strategy which will increase EA’s profitability, shown below is the SWOT analysis and Macroenvironment Analysis: Strength Opportunity - Leading independent developer, publisher and marketer of video games with the biggest market share...
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