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Essay

EMPLOYER BRANDING

Essay specific features

 

Issue:

Business

 

Written by:

Robert E

 

Date added:

October 10, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

16 / 4375

 

Was viewed:

4395 times

 

Rating of current essay:

 
Essay content:

these statement as news of daily magazine or topic of discussion create what is known as Brand image or the "Trust mark "or as defined by Minchington (2005) as "the image of the organization as a 'great place to work' in the minds of current employees and key stakeholders in the external market (active and passive candidates, clients, customers and other key stakeholders)...
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I feel good about working here) and tangible benefits (this organization cares about my career development) for current and prospective employees. These EVPs reflect the image that the organizations want to portray to its target audience. A company’s employer brand is reflected in the actions and behaviors of leaders and is affected by company policies, procedures, and practices...
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