Take for example the cinema which is considered when working out the film industry but in a cinemas building what creativity is actually taking place? Surely selling tickets, handing out pop corn or showing people to their seats can be considered as creative. Florida (2002) has done similar studies to Hawkins and defines the creative economy through occupations ? people add economic value through creativity...
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He has the ?super creative' core such as scientists, engineers, poets and writers this approach also have its critics. How can poets and scientists be compared? They have nothing in terms of employment relations or HR polices. As you can see neither of these approaches really hold up and there is little truth in them...
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