Energy Drinks

Essay specific features

 

Issue:

Business

 

Written by:

Brian B

 

Date added:

September 21, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1693

 

Was viewed:

3740 times

 

Rating of current essay:

 
Essay content:

"Most energy drinks fail in six months." Benedict is the founder, owner and CEO of Greensboro-based Source Beverages, a thriving energy drink company with expected revenues of $2 million this year and distribution in more than 20 states. At 31, Benedict works at home in jeans and button-down shirts, selling the most caffeinated energy drink on the market...
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Benedict exudes an aura of calm and tranquility more typical of a yoga guru than the extreme athletes who down his product. The University of Florida journalism graduate doesn't fit the mold of success in the billion-dollar energy drink busi-ness ? an industry where nearly 1,000 new drinks have been released in the past four years...
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