The suppliers of these products have little influence on these ingredients due to them being common. It would be easy for a new soft drink company to find a supplier willing to sell these ingredients to them...

So suppliers of sweeteners do not have much bargaining power against Coke, Pepsi, or their bottlers. Also, Coke and Pepsi effectively decreased the number of can maker suppliers by negotiating on behalf of their bottlers, thereby reducing the number of major contracts available...

Retail price has rose only by 0.3% from 1988 through 2000 but also keeping in mind that consumer price index rose by 3.2 percent during the same period shows a downward trend in retail price...

SWOT-Analysis (Cadbury Beverages with focus on Crush) Strength: ?« Global ?± international reach ?« World?¦s first soft drink marketer, now 3rd largest one ?± reputation ?« Schweppes brand equity support ?« Sufficient resources ?« Experience Weaknesses: ?« Weak bottling network for Crush ?« Low and decreasing coverage of Orange Category market ?« Unclearly positioned within the market ?« Low market share ?« Too less focused on diet variant ?« Too less advertising expenses and usage of fewer advertising vehicles Opportunities: ?« Increasing sales and profits ?« Increasing market share ?« High and increasing market potential ?« Expanding dealer coverage ?« Increasing brand awareness Threats: ?« Cannibalization of Sunkist ?« Failure of the relaunch and high losses ?« Strong competition ?« Unaccepted positioning