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Essay heading: Enlyten
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Business |
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| Date added: |
January 19, 2009 |
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| No of pages / words: |
5 / 1246 |
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0 times |
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Essay content:
As a result, Harrah’s $15-20 million annual advertising expenditures capitalized on such feelings. More importantly, under these technology factors marketing headed in a much more quantitative direction. For instance, Harrah’s customer relationship management (CRM), which consisted of database marketing (DBM) and the Total Gold program, became driven by quantitative models that accurately predict “customer worth,” the theoretical amount the house expects to win from the customer over the long term based on the level of play...
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For instance, Harrah’s customer relationship management (CRM), which consisted of database marketing (DBM) and the Total Gold program, became driven by quantitative models that accurately predict “customer worth,” the theoretical amount the house expects to win from the customer over the long term based on the level of play...
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