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Entry of McDonald's Corporation into Communist controlled Soviet Union and China in 1990~The Cultural Aspect

Essay specific features

 

Issue:

Business

 

Written by:

Jennifer H

 

Date added:

January 28, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1501

 

Was viewed:

3084 times

 

Rating of current essay:

 
Essay content:

McDonald's is a powerful emblem of this emerging "global" culture, which is often referred to as the "McDonaldization" of society. Globalization through its espousal of economic integration, digital integration, its ever-widening connectivity of individuals and nations, and spreading of capitalist values is the very anti-thesis of the Soviet culture that was prevalent in the heydays of the Cold War...
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Prior to its collapse, the Soviet Union had the largest centrally directed economy in the world. The government established its economic priorities through central planning, and administrative decisions rather than the market determined resource allocation and prices. Likewise, Soviet culture was dominated by the government-imposed style of ?Socialist Realism', which repressed popular choices and the urge for self-expression...
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General issues of this essay:
Advanced International Corporation Market Entry Advantage Avon products-China entry Entry of McDonald's Corporation into Communist controlled Soviet Union and China in 1990~The Cultural Aspect Environmental Factors Paper: A Study of McDonald's Corporation Five Forces Model Of Mcdonald's Corporation Management Strategies On Mcdonald'S Corporation Management Strategies on McDonald's Corporation McDonald's in China McDonald’s Corporation in the New Millennium Mcdonald’S Corporation - Pest Analysis Revenue Recognition for McDonald's Corporation What are the impacts of Chinas entry into the WTO upon the Chinese Textile Account for the changes in the policies of the Communist Party in the Soviet Union from 1917 to 1921. Marketing Strategy of McDonald's Corporation McDonald's Corporation
 

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