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Essay

Estee Lauder

Essay specific features

 

Issue:

Business

 

Written by:

Debra K

 

Date added:

October 24, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 897

 

Was viewed:

3646 times

 

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Essay content:

Estee Lauder dominates the prestige product market. Other Estee Lauder brands include Clinique, Prescriptives, Origins, M.A.C., Bobbie Brown, Aveda, American Beauty, and Flirt. With all these brands Estee Lauder has to make sure it is being innovative with its products and marketing strategies to keep its brands from cannibalizing each other (Odell, 2004)...
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With all these brands Estee Lauder has to make sure it is being innovative with its products and marketing strategies to keep its brands from cannibalizing each other (Odell, 2004). Growth strategies include: keeping new products coming with advanced ingredients, reach more consumers with new concepts, grow their fragrance line, and expand globally...
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General issues of this essay:
Estee Lauder ESTEE LAUDER Estee Lauder estee lauder swot Estee Lauder Fin Report Overview Estee Lauder Teams With Tom Ford On Signature Product Line Toy Store STORE 24 God in a Grocery Store IT Computer Store Online vs In-Store Future Store alittle store Non-store retailing Store Layout
 

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