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ethics in marketing
Essay specific features
Written by:
Victoria S
Date added:
December 13, 2016
Level:
University
Grade:
B
No of pages / words:
10 / 2575
Was viewed:
2281 times
Rating of current essay:
Essay content:
Those organizations that develop a competitive advantage are able to satisfy the needs of both customers and the organization.
As our economic system has become more successful at providing for needs and wants, there has been greater focus on organizations' adhering to ethical values rather than simply providing products...
displayed 300 characters
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This focus has come about for two reasons. First, when an organization behaves ethically, customers develop more positive attitudes about the firm, its products, and its services. When marketing practices depart from standards that society considers acceptable, the market process becomes less efficient?sometimes it is even interrupted...
displayed 300 characters
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