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Essay heading: Evolution of Communication Strategy
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Social Issues |
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| Date added: |
October 12, 1996 |
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20 / 5524 |
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0 times |
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Benetton also licensed its brand name to various manufacturers of sunglasses, stationery, cosmetics, linens, watches, toys, steering wheels, golf equipment, designer condoms and luggage. The group’s important brands included United Colors of Benetton (UCB), Sisley, PlayLife and Killer Loop. During fiscal 2002, Benetton reported revenues of ?1...
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The group’s important brands included United Colors of Benetton (UCB), Sisley, PlayLife and Killer Loop. During fiscal 2002, Benetton reported revenues of ?1.99 billion and net income of ?128 million. Benetton spent ?102 million on advertising and promotion during the year (see Exhibit I for revenue split-up and Exhibit II for financial highlights)...
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