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Essay heading: Expected Similarities Unexpected Differences
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Business |
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| Date added: |
October 25, 2004 |
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4 / 982 |
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The consumer base for Weekly Celebrity Living is not as diverse so the ads tend to revolve around fewer product types. Not only do companies have to figure out a catchy way to advertise their products, but they also have to decide on what magazine is suitable for the advertisement. If I want to sell Viagra I would place the ad in a magazine that has a lot of male subscribers...
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If I want to sell Viagra I would place the ad in a magazine that has a lot of male subscribers. Men are usually affiliated with sports, so what better magazine to place the ad in then “Sports Illustrated”. In a way, Fowles’ second basic appeal applies to this idea, “All sorts of goods and services are sold by linking them to our unfulfilled desires” (84)...
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