Between 1890 and 1900 the number of Sainsbury's branches trebled from 16 to 48. John James also opened a new depot at Blackfriars, south-east London, which was close to the wholesale markets and the London docks. Sainsbury's aim to deliver an ever improving quality shopping experience for customers with great products at fair prices...
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They aim to exceed customer expectations for healthy, safe, fresh and tasty food making their lives easier everyday. What this is saying is that Sainsbury's aim to provide high quality products for fair prices. Sainsbury's want to concentrate on promoting the fact they provide these high quality foods, which is why they campaign with a top chef Jamie Oliver, and also trying to promote good healthy eating, because their prices are higher than any other supermarkets and they need a campaign that will separate them from the rest...
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