Fallacies in Advertising

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Issue:

Business

 

Written by:

Sarah I

 

Date added:

August 7, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 953

 

Was viewed:

8470 times

 

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Essay content:

Fallacies of insufficient evidence occur when the premises do not provide sufficient evidence to support the conclusion. Though there are several logical fallacies, four logical fallacies commonly found in advertising are amphiboly, appeal to authority, appeal to emotion, and non sequitur. An amphiboly is “a fallacy of syntactical ambiguity deliberately misusing implications” (Master List, p...
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1). This occurs when the arguer misinterprets a statement that is grammatically ambiguous, and then proceeds to draw a conclusion based on this false interpretation. An example of an amphiboly is if someone said, “I shot the burglar in my pajamas.” One could interpret this sentence to mean that the burglar was wearing the pajamas when he was shot, while the real meaning is that the shooter was wearing pajamas when he shot the burglar...
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