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Essay heading: Fannie Mae
 
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Date added: June 13, 2007
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Raines’ message. First, you need to determine how to frame the message for the Howard University Charter Day speech. Which approach would you take? Why? Second, you are also charged with framing the idea to Fannie Mae’s major mortgage partners, major commercial banks that serve as “opinion leaders” for the banking industry...
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Which approach would you take? Why? (Helpful Hint: Perhaps, Conger’s stories about Monica Ruffo and the fast-food franchisees and Robert Marcell and Chrysler Corporation can shine some light on the two different approaches.) Discussion Question #2: Take either the “burning house approach” or the “promised land picture” and sketch out how either would work for Raines’ speechwriter in convincing lenders to take a fresh look at minority lending...
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