Farce to force: Building profitable e-commerce strategy

Essay specific features

 

Issue:

Book Reports

 

Written by:

Mary L

 

Date added:

April 22, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1449

 

Was viewed:

2136 times

 

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Essay content:

Government, United Nations, and World Bank organizations on trade development, e-commerce, e-government, and youth issues since 1991– indicates that Internet is used as sales and marketing medium but this sales channel is not as viable as expected because a huge number of competitive websites are growing exponentially...
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In addition, misunderstanding e-commerce and Information and Communication Technology (ICT) can result in ineffective business practices. She also provides handy checklists, detailed outlines of key operating principles, and insider tips of what to do, what not to do and where to find information for building an e-commerce strategy and executing it in an integrated marketing program...
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