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Essay

FedEx Marketing Mix

Essay specific features

 

Issue:

Business

 

Written by:

Opal W

 

Date added:

February 9, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 742

 

Was viewed:

4936 times

 

Rating of current essay:

 
Essay content:

He wrote a Yale term paper on this idea and received a C. His professor thought it would never work. Fortunately for Frederick Smith, he did not take it to heart and ended up building that company he dreamed of. FedEx Express now delivers about 3.7 million packages per day throughout the United States and to some 210 countries worldwide...
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The price of a FedEx overnight letter is $11 compared to UPS and DHL prices of $12 and $13 respectively. As FedEx management's policy is to maximize profits, they use the cutthroat business technique by pricing their services at high prices and hoping the consumer will use it based on the company's reputation and their unique and detailed tracking system...
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General issues of this essay:
FEDEX FedEx Marketing Mix FedEx vs. UPS FedEx,UPS and DHL FedEx Fedex Fedex Fedex Fedex Fedex fedex UPS vs FedEx UPS vs FedEx FEDEX UPS vs. FedEx
 

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