Kelleher, the company's CEO, is the "nut" behind these shenanigans. This chain-smoking, Wild Turkey-drinking Texas transplant from New Jersey has: · Dressed for employee celebrations as Roy Orbison, Elvis, a medieval knight and a teapot; · Passed out the peanuts himself on board his orange and brown 737s · In front of cheering employees, arm-wrestled another CEO for the right to use the slogan "Plane Smart...
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You don't succumb to stress as easily and you cooperate with other people more quickly and more easily. If you have a sense of humor . . . it tends to not allow you to make mountains out of molehills." 1 Kelleher, known as Herb to the troops and his partners, reinvented air travel twenty-five years ago with its low fares and zany irreverent style...
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Southwest Airlines Many airlines have tried to copy Southwest’s business model, and the Culture of Southwest is admired and emulated by corporations and organizations in all walks of life...	2 / 410
The Goal “There's no manual from which to learn that," said Hardage. "At Southwest, employees are encouraged to make decisions from the heart, and in turn, these proactive gestures provide positive benefits to the customers and the company...	2 / 524
Southwest Airlines So, it came up with the idea of a reliable services with frequent departures, short turnarounds time and most importantly, low fares. (3) What are the key features of Southwest?¦s organization? a) Architecture Incentives and compensation policies: There are high level of employee stock ownership and high compensation for employees to provide incentives for Southwest?¦s staff...	2 / 368
South West Airlines Southwest would capture this value through low costs and superior service. Southwest created an environment where an employee’s individuality would be respected and at the same time also ensured that they fit into the company culture...	2 / 420