This is particularly evident with McDonalds, which use Happy Meal toys usually based on films; they also gain a mutual benefit from producing these toys, as lots more meals will sell if the film is successful and people want the merchandise. By Lisa Buckingham December 18 1998 A global warning has been issued to passenger ship operators to be on their guard for copycat Leonardo Di Caprios who risk falling overboard as they attempt to mimic the King of the World scene in the film Titanic...
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This acts as instant publicity as a star talks about their role within the film, increasing the audience base of the film. In Titanics case this may include an interview with Leonardo Di Caprio, who is known as a sexy symbol, after reading an article about the actor people who find him attractive will hopefully watch the movie...
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