Cadbury Schweppes therefore makes sure that the cultures of these different people are kept. They can do this by producing products, which are eaten in that particular country without upsetting religious or cultural practises...

Cadbury Schweppes therefore makes sure that the cultures of these different people are kept. They can do this by producing products, which are eaten in that particular country without upsetting religious or cultural practises...

While confectionery and soft drinks remained the core of the business, the group also expanded into related food categories such as hot beverages and biscuits and also into health and hygiene The main activities of Cadbury after it merged with Schweppes are to produces confectionery such as crunchie, twirl, roses, mini egg, whole nut, Cadbury's Milk Tray and beverages such as Dr Pepper and Seven up...

SWOT-Analysis (Cadbury Beverages with focus on Crush) Strength: ?« Global ?± international reach ?« World?¦s first soft drink marketer, now 3rd largest one ?± reputation ?« Schweppes brand equity support ?« Sufficient resources ?« Experience Weaknesses: ?« Weak bottling network for Crush ?« Low and decreasing coverage of Orange Category market ?« Unclearly positioned within the market ?« Low market share ?« Too less focused on diet variant ?« Too less advertising expenses and usage of fewer advertising vehicles Opportunities: ?« Increasing sales and profits ?« Increasing market share ?« High and increasing market potential ?« Expanding dealer coverage ?« Increasing brand awareness Threats: ?« Cannibalization of Sunkist ?« Failure of the relaunch and high losses ?« Strong competition ?« Unaccepted positioning