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Essay

Fmcg Sector India

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Christoper U

 

Date added:

January 11, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

12 / 3098

 

Was viewed:

8816 times

 

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Essay content:

FMCG registered gains of just 33% on the BSE FMCG Index last year. At the macro level, Indian economy is poised to remained buoyant and grow at more than 7%. The economic growth would impact large proportions of the population thus leading to more money in the hands of the consumer. Changes in demographic composition of the population and thus the market would also continue to impact the FMCG industry...
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Together, they wielded INR 14000 Cr worth of discretionary income, and their families spent an additional INR 18500 Cr on them every year. By 2015, Indians under 20 are estimated to make up 55% of the population - and wield proportionately higher spending power. Means, companies that are able to influence and excite such consumers would be those that win in the market place...
displayed 300 characters

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