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Essay

Franchising Starbucks

Essay specific features

 

Issue:

Business

 

Written by:

Beatrice D

 

Date added:

June 16, 2013

 

Level:

University

 

Grade:

B

 

No of pages / words:

11 / 3051

 

Was viewed:

7247 times

 

Rating of current essay:

 
Essay content:

Such a franchise is essentially a business clone. But there are many varieties of business arrangements within a franchise system. According to a publication by IFA (International Franchise Association) Educational Foundation, all of those arrangements can be divided into two major groups which are product distribution & business format...
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The dealer (franchisee) identifies with the supplier (franchisor) through the product line and to some extend with its trademark. Franchisees are granted the rights to distribute a franchisor’s products within a specified territory or location. This type of franchising dominates the franchise field, accounting for an estimated 70...
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