E-commerce can be technically defined as a purchase for which the ‘order was placed online, not the payment itself or the delivery channel employed’ (Reynolds 2002). Its growth has been largely fuelled by the rapid growth in the internet population, ‘in 1995, only about 7 percent of the adult American population had Internet access, by 2005 that number had increased to 67%’ (Scott-Morton 2006)... displayed 300 characters
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This familiarity with internet usage, coupled with a movement away from the relatively slow dial up connections to the far faster broad band which grew at an astonishing 34% in 2004 led to e-commerce becoming a viable and popular option for consumers to do their shopping. E-commerce has allowed totally new business enterprises to appear for example photo sharing and printing sites which allow consumers to share photos and which generate their revenues from printing (Scott Morton)... displayed 300 characters
