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Functions of marketing, Perfetti van Melle
Essay specific features
Written by:
James C
Date added:
January 31, 2014
Level:
University
Grade:
A
No of pages / words:
6 / 1612
Was viewed:
1371 times
Rating of current essay:
Essay content:
Perfetti Van Melle is a family owned company, and the family is still very involved in the marketing process.
1. Marketing strategy
Marketing strategy is the marketing logic by which the business unit hopes to achieve its marketing objectives. Marketing strategy had three interdependent parts: segmenting markets into groups that can be served, ways of developing advantageous relations with those customers, and strategies to handle competitors...
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The market strategy in the Netherlands is based on innovation and speed on the market. Perfetti Van Melle wants to be the first and the best, they search for growth and growth in share.
Segmentation and positioning
Customers are people, so differ considerably. The marketing now-a-days is very customer driven, changes are continues and the customer needs are never the same...
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