Gap, Inc. SWOT

Essay specific features

 

Issue:

Business

 

Written by:

Roger R

 

Date added:

June 13, 2014

 

Level:

University

 

Grade:

C

 

No of pages / words:

5 / 1159

 

Was viewed:

7891 times

 

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Essay content:

The Gap, as an incumbent firm, must try to maintain their position in the market by trying to increase barriers that prevent potential businesses from making a successful entry into the retail business. The threat from potential competitors is not as significant as the threat posed by the other incumbent companies in the retail industry which can leverage certain aspects of the external environment to negatively affect The Gap’s revenue...
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Another external factor that The Gap will have to contend with is the bargaining power of customers as this will play a major part in The Gap’s strategic decisions. These three mentioned external factors will be the main issues for The Gap to contend with to progress towards increased revenue. Barriers to Entry The retail business is an ever-changing environment due the fact the style usually changes from season to season and sometimes more often than that...
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