Gardenburger Situation Analysis, SWOT & Alternatives

Essay specific features

 

Issue:

Miscellaneous

 

Written by:

Frank F

 

Date added:

September 11, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

14 / 3803

 

Was viewed:

5426 times

 

Rating of current essay:

 
Essay content:

To bring the highly profitable Gardenburger into the mainstream consumer market 2. To become the leading developer, producer, and branded marketer of great tasting, convenient meat replacement alternatives in all major distribution channels. 3. To make the brand the premier name in the category. 1...
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To make the brand the premier name in the category. 1.2 Strategies Growth Strategy 1. Brand the veggie patty category 2. Leverage the brand into new channels (achieve a min. of 70% penetration for six SKU?¦s) 3. Support expansion with advertising and promotion 4. Strengthen leadership position in current channels (food service, club store, grocery) 5...
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