Gatorade Advertisement Evaluation

Essay specific features

 

Issue:

Business

 

Written by:

Darryl W

 

Date added:

September 13, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 945

 

Was viewed:

5997 times

 

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Essay content:

Gatorade was a success and by fall 1967 Stokely-Van Camp had secured rights and began marketing Gatorade nationwide. In 1983, the Quaker Oats Co. purchased Stokely-Van Camp and it launched Gatorade from a sleepy little brand into superstardom (Kays, 1). Since 1983, Gatorade has enjoyed an unprecedented 20 percent annual sales growth rate, from about $100 million in 1983 to more than $2...
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Pepsico purchased Quaker Oats in 2001, a move beverage industry analysts predict will eventually lead to an even greater share of the already 80% of the sports beverage market for Gatorade (Kays,1). The New York Times named Gatorade one of the 100 best brands of the 20th century?along with the beverage kings Coca-Cola, Pepsi, and Budweiser (www...
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