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Essay heading: GE's Growth Strategy: The Immelt Initiative
 
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Issue: Business
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Date added: September 25, 2001
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No of pages / words: 2 / 314
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Strategy ? ? As such, Immelt has turned to GE's core customers for actual product / R&D ideas during what he has coined "dreaming sessions." Given the rate at which new products are being developed, Immelt is out to truly find uncontested markets, via the feedback and input from those who use them. These are Blue Oceans (mention book reference) where companies are not competing, spilling one another's blood to make an...
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These are Blue Oceans (mention book reference) where companies are not competing, spilling one another's blood to make an...
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