Cultural beliefs would suggest that women would be more emotionally reactive to an advertisement with emotional content than men. It is true that women are more often likely to communicate and express both their positive and negative emotions to others than males. This study chose then to examine what factors might contribute to the male tendency to contain emotional expression... displayed 300 characters
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It is true that women are more often likely to communicate and express both their positive and negative emotions to others than males. This study chose then to examine what factors might contribute to the male tendency to contain emotional expression.
According to Fisher and Dube, there "is a greater desire by males to adjust their emotional displays toward what they believe is appropriate or socially desirable... displayed next 300 characters
However, sexuality is also termed as sexual character. Presented with this, we ask ourselves, what is sexual character? Is there even a stereotype for that? The answer is yes, however unfortunate, stereotypes exist that are not unlike those for gender; the world sees the ideal man as a heterosexual, masculine, tall dark and handsome being that graces the world with his everyday presence...
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