Slashing prices for retail packs of Vista consumer editions was another strategy to attract traction. This benefited individuals purchasing Vista stand-alone copies. The price reduction varied from 13% to 39% and was applicable only for Vista Home Basic, Home Premium and Ultimate editions. System Software: Top Players Systems Software Revenue (in Rs crore) Growth (%) FY 08 FY 07 Microsoft Windows *1 568 454 25% Linux *2 237 205 16% Sun Solaris 180 150 20% Novell Netware 117 60 95% HP Unix 110 73 51% Others 30 18 67% Total 1242 960 29% Others include IBM Unix, SCO Unix etc...
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Source: DQ Estimates *1 (includes Windows Vista, XP, Windows Mobile) *2 (includes Red Hat, Novell SuSe, Ubuntu and others) Windows is still tightly fastened on the growing aspirations of competing operating systems, especially now that Vista too has found more than 2 mn takers in India. Albeit, there is a Linux challenge (read Red Hat), but what would please some old timers is that India remains a happy Unix-land with flavors like Solaris, HP-UX and IBM enjoying a good revenue share To tap the net-savvy generation, Microsoft launched the e-commerce portal, www...
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rural marketing The major contribution in the increasing National income of India is rural market. Now the Corporate has started to tap the rural market by bringing the innovative strategies to tap the rural consumers...	1 / 170
Rural Marketing In India One of the biggest cause behind the steady growth of rural market is that it is not exploited and also yet to be explored. • The rural market in India is vast and scattered and offers a plethora of opportunities in comparison to the urban sector...	2 / 408
Rural Marketing To be precise, Rural Marketing in India Economy covers two broad sections, namely: • Selling of agricultural items in the urban areas • Selling of manufactured products in the rural regions Some of the important features or characteristics of Rural Marketing in India Economy are being listed below: • With the initiation of various rural development programmes there have been an upsurge of employment opportunities for the rural poor...	2 / 306
Bharati Airtel Swot With just 19.86% teledensity, India offers a huge potential for telecom companies. Rural population: Telephone penetration is still lower in rural areas of India with just about 2% teledensity...	2 / 506