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Essay

Gillete Indonesia

Essay specific features

 

Issue:

Business

 

Written by:

Leigh G

 

Date added:

December 10, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1566

 

Was viewed:

3563 times

 

Rating of current essay:

 
Essay content:

(Refer annexure VI). Accordingly, Gillette Indonesia should focus on the premium market segment and should also encourage such users to adopt shaving more frequently as a lifestyle enhancing attitude. Focussed advertising on these segments of the population will yield such desired results. Additionally, the Company should focus on improving penetration into smaller cities and rural markets so as to have a first mover advantage in this underexploited market...
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Focussed advertising on these segments of the population will yield such desired results. Additionally, the Company should focus on improving penetration into smaller cities and rural markets so as to have a first mover advantage in this underexploited market. The current non user market should be penetrated by greater spends on focussed advertising on these segments using appropriate advertising media and specific promotion strategies like providing free samples to non users...
displayed 300 characters

General issues of this essay:
Gillete Indonesia Gillete indonesia case identifying areas of wekaness in thorntons which concept or combination of concepts will you follow to increase the sales of your product that is a lower priced shaving blade for lower-middle class males of Bangladesh living in urban & village areas? Explain your choice of strategy with va... Restricted Cell Phone Areas areas of interest Early Colonial Areas Four Areas Of Communication Potential areas of risk at Capitol Equipment Company Smoking in Public Areas Use of Reason in the Areas of knowledge A Visit at Depressed Areas Economic Development in three Urban Areas: Atlanta, Baltimore and Cleveland People In Rural Areas Experience Better Health Than Those In Urban Areas. Compare And Contrast The Social Constructs Of These Populations. WHAT ARE COMMUNITY CONSERVED AREAS
 

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