College students and workforce entrants are trendsetters and are influenced by western grooming habits. Market size Table 2 shows that in 1995 around 13 million people in Indonesia use Gillette blades across urban and rural areas. And table 3 estimates the total available market for Gillette. Accounting for local religious customs and conception about shaving, it can be deducted that at least 15 million (20% of 72) are potential costumers for Gillette in Indonesia...
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And table 3 estimates the total available market for Gillette. Accounting for local religious customs and conception about shaving, it can be deducted that at least 15 million (20% of 72) are potential costumers for Gillette in Indonesia. This huge untapped market suggests that more effort needs to go in marketing for Gillette...
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Relationship between interest rates and price of bond Keynes believes that people want to hold the same real amount of money. So, as nominal prices of goods increase, people will want to hold more money. This change in demand for money can be seen in Figure 3 whereby an increase in demand for money shifts the demand curve of money to the right from Md1 to Md2...	4 / 857
Why an economy may enter a recession A recession can be caused firstly by a negative demand shock. Here, fall in Aggregate Demand reduces Price and reduces Y below Y*. Such a shock could arise from a drop in consumer confidence, for example...	1 / 240
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