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Essay

Giordano & its Branding

Essay specific features

 

Issue:

Business

 

Written by:

Beulah B

 

Date added:

October 16, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

11 / 3068

 

Was viewed:

475 times

 

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Essay content:

Introduction Company Background Giordano, International Limited is a Hong Kong retailer of men's, women's and children's quality apparel. It was founded in 1981 by Jimmy Lai. As of 1996, Jimmy Lai no longer owns the company. Its current Chairman and CEO since 1996 is Peter Lau Kwok Kwen, a Chinese-Canadian...
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Its current Chairman and CEO since 1996 is Peter Lau Kwok Kwen, a Chinese-Canadian. The company has its own apparel manufacturing division where many of its own clothing styles are produced. Giordano is also prominence for its basic and practical men's, women's, and children's T-shirts and trousers, especially denims...
displayed 300 characters

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