Political factors that effect marketing can be overt and covert. Trade restrictions are overt examples of how the political environment affects a marketing plan. The recent discovery of a few cows that tested positive for bovine spongiform encephalopathy, mad cow disease, resulted the ban of beef imports to several European and Asian countries...
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The recent discovery of a few cows that tested positive for bovine spongiform encephalopathy, mad cow disease, resulted the ban of beef imports to several European and Asian countries. (CNN.com [CNN], 2003, 1) Political factors may not be so obvious, often businesses are faced with ethical decisions as they try to market their products...
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