Global and Domestic Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Glenn M

 

Date added:

May 25, 2015

 

Level:

University

 

Grade:

 

No of pages / words:

3 / 821

 

Was viewed:

1590 times

 

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Essay content:

An analysis of the target market for a company's goods or services can provide understanding of environmental factors that need to be addressed for a products success. When considering the political factors that affect marketing plan it is necessary to note that political environment can be very complicated and is in the majority of instances ever changing...
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The political environment can directly affect a company, or even entire industries, marketing plan. When considering domestic or global political factors several issues need to be analyzed. Is the political environment stable? It is safe to assume all political environments change over time, but is the market being investigated unusually volatile? Is there unrest within the population that might lead to a sudden change, and how would that affect the marketing plan...
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